1) Don't use flash. Here are a some of 'before and after' pics of our old house, where we moved just after the apartment, the townhouse. I took them when we first moved in, but some of the 'afters' are from a year or 2 later. Here are a couple of "flash" photos:
Images with flash end up being dark & cold & cheap-looking. (above & below)
Now, check out the "after" (below). It's light & airy and much better:
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2)
Shoot during the day when the lighting is good. (Unless you're specifically after nighttime shots like a Christmas tree at night or candles or something special like a city view.) Here is our living room when we first moved in. (With all of my lovely decor from my old apartment... eeeeeek) I didn't use flash on it even though it was taken at night: (which is good)
But check out the difference in the same room during the day: (no flash of course)
3) This one really should have been a no-brainer for me (but it wasn't!)... You should "style" the space. (ok, #1 clear out clutter... I think in the pic below that I must've just been trying to get a shot of the pretty roses from my husband -- not trying to get a room shot--- but it does illustrate this point perfectly. How can you even notice the flowers when there's junk everywhere?!)
How much prettier do these (below) look? No clutter, no flash... HUGE difference:
Some reminders for styling: ditch items like wastebaskets, newspapers... Hide your electrical cords. Tape them to the underside & down the back legs of furniture so you can't see them. Nothing is worse than a tangle of cords.
Styling for the kitchen: Sometimes people actually go too sterile when photographing kitchens. But, remember you can ditch items like your toaster (if it's not cute & takes up too much space), sponges, pot scrubbers, pens & pencils, etc. Consider having a pretty soap dish or dispenser, nice towels, good-looking cooking utensil holder, a bowl of fruit and/ or vase of flowers.
The pictures above & below are from when we sold our house so actually a few things are missing because staging is different from decorating (like the pretty towels & a few things that might warm it up) but we did set up a couple of bottes of Aquafina on the bar, which I always think looks nice. (I love Aquafina bottles & totally refill them with fresh water & stick them back in the fridge!!)
Styling for the Bedroom: Again, some fresh flowers or something pretty on the nightstands. (Even set up some colorful jewelry or books--- anything that's pretty & adds a little something)... Add interest to bedding. Think of Pottery barn and all their layers. Even just a throw at the end of the bed can do the trick.
Show personal, but not-too-personal-items that make the space look lived in: NOT the box of tissues but maybe a cool glass of water in a vintage glass or a pair of glasses on a stack of pretty books..
For living rooms, a lot of the same things apply. Use pretty pillows and interesting accessories. Get rid of any clutter that isn't attractive. Always add fresh flowers or greenery if you have time. You'd be surprised what a huge difference adding flowers/ greenery into the room does. Again, the goal is to make the space look "lived-in" but not cluttered.
Pottery Barn is awesome at styling in my opinion. I might not always be in love with what they're selling but I'm always so impressed with their styling. (above) For dining rooms, make sure there's something beautiful on the table. It doesn't necessarily have to be a set table (which does look gorgeous) but it could be something simple like a pair of lanterns or dinnerware stacked up as if it's about to be set with a little vase of fresh flowers.
Take advantage of tabletops & shelves. Every surface is a change to create something beautiful. It's important to train your eye. Scour catalogs & design magazines & notice all the details that are present & missing. You'll be surprised by how much you can learn & by how good you'll get.
4) Use a tripod or hard surface to set the camera on. I'm really guilty of not following this rule and it shows. This is huge because if you're not using flash, it's really easy for the photo to blur and any movement at all messes the photo up. (Virtually none of the photos I take myself are clear enough, probably because if this!! ok, I know what I need to go buy!!)
5) Leave out any unattractive features in the room from the shot... Depending upon the look/ mood you're going for, this could be anything from the TV, to speakers, to the chair that you just haven't had the time/ money to reupholster yet.
6) Shoot from lots of different angles & take TONS of pics. I'm not a professional photographer so I don't know which angle a shot will look best from so I take them all. This way, I get tons of photos of one room & I have my pick of which shot works best. I'm often surprised that the one I thought would work the best, doesn't. Get low, get high, go straight on... try it all. (You'll eventually get the hang of what usually works best & won't have to always take so many shots but it's good to start out this way to find out what you like. )
7) Figure out the style of photography you like & try to emulate it. There is a HUGE difference between Architectural Digest & Domino. I made the (HUGE!!!) mistake of spending $$$$s on a photographer who did work for Architectural Digest to shoot for my portfolio. His work was amazing, but totally not my style. The photos ended up looking static & serious to me, which was not how I wanted my work coming across at all. The angles were all straight on & I couldn't feel any movement in the room. I was able to use a few shots that I loved, but overall for the amount of money I spent, I was really disappointed. (They're all on my website now & it drives me CRAZY!!! arg!!) But the point is, it was my fault. I didn't have enough knowledge of the style of photography I wanted. If you can figure out what you like, you can immitate it. (country living image below)
Above is the Get Pink'd Pink Lip Deluxe Sampler and below is the Skin Saviors Moisturizers Deluxe Sample Kit.
